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The BBC is launching Britain's Missing Top Model (a show like America's Next Top Model but with disabled contestants) in the hopes of changing attitudes towards disability. You can watch their promo on YouTube

http://www.youtube.com/watch?v=yGVpKZ400qs 

So this got me thinking, would a show like this actually challenge pre existing notions of beauty or reinforce it? Even though eight women aged between 19 and 27 in hot pink dresses is a bit much for me, I want to watch it!